Big Data: yet another “game-changer” IT pros must grapple with these days. But not in the usual way.
Companies like Google and Facebook are demonstrating that a solid data management strategy can make a huge difference to a company’s bottom line. Corporations everywhere are paying attention; C-level executives are increasingly using insights gained from analyzing Big Data to make business decisions. As a result, companies are promoting IT from cost center to partner in strategic data management.
The term Big Data refers to the vast amounts of unstructured data that result from people’s interactions with the Internet, social media and mobile apps. It’s the kind of data that doesn’t fit neatly into rows and columns with clear relationships on which simple queries and reports can be based.