The ability to “see” from one end of the supply chain to the other is needed to effectively and efficiently manage and control global supply chain processes that span multiple firms. Supply chain visibility relies on the shared data and information among the members. The analysis of 278 responses from global logistics and supply chain professionals revealed that only a few visibility factors significantly affect the firm's market share, return on assets, and competitive positive. The results indicate that although North American firms have significantly more visibility in some areas than European Economic Area firms, the size of the firm does not affect visibility.