Antecedents and Consequences of Customer Satisfaction: Do They Differ Across Online and Offline Purchases?
G. Tomas M.Hulta, Pratyush NidhiSharmab, Forrest V.MorgesonIIIc, YufeiZhangd21 August 2019 10:20 Retailers seek to utilize both online and offline purchase channels strategically to satisfy customers and [...]