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Digital Growth Depends More on Business Models than Technology
Mark W. Johnson 14/12/2018 00:00:00

For startups, 2009 was a good year. More than 20 companies launched at that time, including Uber, Slack, Pinterest, and Blue Apron, eventually achieved $1 billion-plus valuations. Given that those companies were all venture-financed and emerged from Silicon Valley, you might assume that the key ingredients that have ensured their success were cutting-edge technologies, digital platforms, and customer bases that were chiefly made up of digital natives. You would be wrong.


Yes, those companies had great technologies, platforms, and demographics, but the secret of their success turns out to be much more prosaic. Each was able to satisfy real customers who needed real jobs done — and by jobs, I mean a fundamental problem in a given situation that needed a solution. In other words, they had great business models.

 

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SELIS Knowledge Base and Observatory its a web-based portal which works as an articles repository, offering public information on business, technology, policy, standards and reference projects, related to the SELIS project.

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